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Nissan: Enriching People’s Lives

Nissan's footprint in India has been growing steadily since its inception in 2005. Marked by an impressive rise in sales, award-winning quality from locally-built products, an expanding range of innovative cars and a rapidly evolving dealer network the growth underlines the strategic importance of India to Nissan.

Together with its global Alliance partner – Renault, Nissan has made a long-term and large-scale 45 Mn INR investment commitment in a manufacturing plant at Oragadam, Chennai. The Alliance has also invested in a state-of –the-art global R&D center with more than 2000 engineers to support product innovation and customization. NMIPL has appointed Hover Automotive India (HAI) as their sole distributor for India to handle sales and marketing, dealer development, customer relationship management and after sales in India.

Guided by its global Brand commitment "Innovation and Excitement for Everyone" Nissan delivers cutting-edge technology, Innovative design and a rewarding experience to all its customers. In India, Nissan has been constantly expanding innovative and exciting product offerings across hatchback, sports car, SUV and sedan segments. Today, Nissan has strongly positioned three locally produced models – premium hatchback Micra, entry level sedan Sunny and Urban Class Utility Vehicle Evalia. Other existing range of products include the X-Trail (SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) – all three imported from Japan as CBU (completely built units). NMIPL also commenced exports in September 2010 to more than 100 countries including Europe, Middle East and Africa.

In line with its global philosophy of corporate sustainability, Nissan India is demonstrating its corporate commitment through various sustainable programs including safety campaigns and rehabilitation projects. Nissan has constructed residential homes for relocated families from the construction site, local Police Station and a fire service station in the Oragadam village. Nissan has also partnered with ‘Habitat for Humanity’ for providing shelter to various families by constructing homes for the socially and economically less fortunate section of the society.

India is a key growth market for Nissan. The company continues its quest to optimize product development and deliver highly innovative technology to the India market and its growing customer base.